First Floor
by Shawn Reynaldo
The independent voice of electronic music. Shawn Reynaldo delivers weekly deep-dives into club culture, label management, and the sound of the global underground.
About First Floor
First Floor is the 'Internal Memo' of the electronic music world. Its weekly newsletter is famous for its 'Industry Sincerity'—Shawn provides the kind of honest, behind-the-curtain looks at the struggles of independent artists and labels that most publications are too afraid to touch. It's unique for its 'Structural Critique'; he looks at streaming rates, PR cycles, and tour schedules to ask if the system actually works for creators. It is an essential read for anyone who makes, sells, or genuinely loves electronic music and wants to see it thrive.
What Makes This Newsletter Unique
Unfiltered Integrity. He is widely considered the most honest and insightful critic currently documenting the electronic music industry.
Who Should Subscribe?
Artists, label owners, and fans who want a deeper, more critical understanding of the global electronic music scene.
Content Format
A dense, high-quality weekly email featuring 'One Major Essay', 'Artist Q&A', and 'The News Feed'.
Pricing & Subscription Options
Premium Newsletter
- Weekly emails
- Unsubscribe anytime
Free weekly digest + Paid for full interviews and deep-dive industry essays
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Our Take: Pros & Cons
Pros
- Exceptionally honest and courageous industry analysis
- Deeply researched and empathetic to artists
- Excellent discovery of global underground talent
Cons
- Topic is highly specialized to the electronic underground
- Some of the most critical analysis is behind a paywall
Frequently Asked Questions
Is it associated with Red Bull?
Shawn was the editor of Red Bull Music Academy (RBMA) Daily, but First Floor is his independent, solo project.
How often is First Floor published?
First Floor is published weekly.
Is First Floor free?
First Floor is a paid newsletter. Free weekly digest + Paid for full interviews and deep-dive industry essays
About the Author: Shawn Reynaldo
Shawn Reynaldo
Shawn Reynaldo is a veteran music journalist and editor. He was formerly the editor of RBMA Daily and is a leading chronicler of electronic music culture and the business models that support it.
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