Into The Gloss
by Emily Weiss & Team
The face of beauty. Into The Gloss provides weekly deep dives into the beauty routines of the world's most interesting people, from CEOs to models.
About Into The Gloss
Into The Gloss (ITG) is the 'Top Shelf' of beauty media. Its newsletter delivers the definitive look at what influential people are *actually* using on their skin and hair. It's famous for its 'bathroom cabinet' photography and its community-driven Approach to product discovery. While now part of the Glossier ecosystem, ITG remains an influential independent voice in beauty.
What Makes This Newsletter Unique
The Routine Focus. ITG moved beauty media away from 'ad copy' to 'real routines', making it the most trusted resource for product recommendations.
Who Should Subscribe?
Anyone who loves discovering new beauty products and hearing about the personal routines of successful people.
Content Format
A visually clean weekly email with a featured 'Top Shelf' interview and 3-4 product spotlights.
Pricing & Subscription Options
Free Newsletter
- Weekly emails
- Full access to all content
- No credit card required
- Unsubscribe anytime
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Our Take: Pros & Cons
Pros
- Exceptionally authentic and relatable beauty content
- Highest standard for 'routine' storytelling
- Great at identifying cult-favorite products before they go mainstream
Cons
- Deeply connected to the Glossier brand (can feel biased)
- Less frequent than daily news sites
Frequently Asked Questions
Is it only for Glossier products?
No, they feature hundreds of legacy and independent brands in their 'Top Shelf' interviews.
How often is Into The Gloss published?
Into The Gloss is published weekly.
Is Into The Gloss free?
Yes, Into The Gloss is completely free to subscribe.
About the Author: Emily Weiss & Team
Emily Weiss & Team
Into The Gloss was founded in 2010 by Emily Weiss. It revolutionized beauty media by focusing on real people's bathroom cabinets and routines, which eventually led to the launch of the mega-brand Glossier.
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