Who What Wear (Daily)
by Hillary Kerr & Katherine Power
Your daily style upgrade. Who What Wear provides shoppable fashion news, celebrity style alerts, and trend forecasts for the everyday fashion enthusiast.
About Who What Wear (Daily)
Who What Wear (WWW) is the 'Shopper's Bible'. Its daily newsletter is designed to help you recreate high-fashion looks with affordable items from Zara, H&M, and Amazon. It's famous for its 'Data-Driven' trend reports and its ability to predict what will be the 'must-have' item of the season before it sells out.
What Makes This Newsletter Unique
Shoppability. Every story is designed to be actionable, providing direct links to help you upgrade your wardrobe immediately on a budget.
Who Should Subscribe?
People who want to stay on-trend without spending high-fashion prices.
Content Format
A high-energy, image-rich daily email with 5-6 shoppable trend stories.
Pricing & Subscription Options
Free Newsletter
- Daily emails
- Full access to all content
- No credit card required
- Unsubscribe anytime
Free daily email
Subscribe for FreeLeave a Review
Our Take: Pros & Cons
Pros
- Exceptional at making high-fashion trends accessible
- Very practical 'how-to-wear' advice
- Great at identifying budget-friendly alternatives
Cons
- Heavy focus on consumerism and shopping
- Can feel a bit repetitive with daily 'must-buys'
Frequently Asked Questions
Is it global?
Yes, they have dedicated editions for the UK and other major markets.
How often is Who What Wear (Daily) published?
Who What Wear (Daily) is published daily.
Who writes Who What Wear (Daily)?
Who What Wear (Daily) is written by Hillary Kerr & Katherine Power. Who What Wear was founded in 2006 by former ELLE editors Hillary Kerr and Katherine Power.
About the Author: Hillary Kerr & Katherine Power
Hillary Kerr & Katherine Power
Who What Wear was founded in 2006 by former ELLE editors Hillary Kerr and Katherine Power. It pioneered the 'shoppable content' model, making runway trends accessible to the mass market.
Similar Newsletters You Might Like
BiggerPockets
Real estate investing for the masses. BiggerPockets delivers a weekly briefing with all the tools, education, and community insights needed to build wealth through property.
Career Contessa
More fulfillment in your work. Career Contessa delivers weekly advice, job leads, and motivational content specifically designed for women looking to build intentional careers.
The Muse
Your ultimate career destination. The Muse delivers daily job leads, expert career advice, and behind-the-scenes looks at the company cultures of top employers.
The Grumpy Optimists
Weekly climate news summarized with a touch of humor. Focus on positive progress and solutions.
Decanter
The world's best wine magazine. Decanter delivers weekly briefings with expert-curated recommendations, regional vintage analysis, and exclusive interviews with the world's top producers.
HODINKEE
The world's preeminent watch publication. HODINKEE delivers daily briefings on fine timepieces, from vintage discoveries and auction results to the latest releases from the world's most prestigious maisons.
Ready to Subscribe to Who What Wear (Daily)?
Get daily insights delivered to your inbox
Visit Who What Wear (Daily)100% free. Unsubscribe anytime.